Camp Vendini 2016 Collectible Buttons

From 2013 to 2017, Vendini hosted an annual member conference in which users of the platform could attend a two-day conference discussing leading issues in the ticketing/event industry. Starting in 2016, the Vendini marketing team designed the conference as a “camp” and the event assets needed to be updated accordingly.

Designed a series of buttons displaying vignettes of woodland creatures doing outdoorsy / camp activities to add an element of fun/gamification for conference attendees. The characters were originally created to accompany the illustrative “camp” feel of the conference website and extended to email promotions and event décor. The buttons were given out at specific lectures and activities, encouraging attendees to engage more with the conference content and as a small ice-breakers.

The video below demonstrates how these characters and illustrations were used throughout the conference: