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2017 ALCaholics Kit Design

2017 ALCaholics Kit Design

A full bicycle kit design for Team ALCaholics for the 2017 AIDS/Lifecycle Ride. This is a 7 day fundraising event where over 2500 people bike from San Francisco to Los Angeles to increase awareness about HIV/AIDS and to help the San Francisco AIDS Foundation and the Los Angeles LGBT Center raise funds for their yearly programming.

Fundraisers often organize themselves into teams—this kit was my third for Team ALCaholics and the design plays off of a simplified geometric depiction of bike riders as seen from an arial view; this design also works with a shift in color palette, bringing in more neon colors that would be very eye-catching on the road.

Project Completion Date
April 01, 2017
Client
ALCaholics
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