Camp Vendini 2016 Email Campaign

From 2013 to 2017, Vendini hosted an annual member conference in which users of the platform could attend a two-day conference discussing leading issues in the ticketing/event industry. Starting in 2016, the Vendini marketing team designed the conference as a “camp” and the event assets needed to be updated accordingly.

Designed a series of emails displaying vignettes of an owl, a squirrel and a bear doing outdoorsy / camp activities as part of the company’s campaign to get users registered. The characters were created to accompany the illustrative “camp” feel of the conference website.

The video below demonstrates how these characters and illustrations were used throughout the conference: