Camp Vendini 2017 Collectible Buttons

From 2013 to 2017, Vendini hosted an annual member conference in which users of the platform could attend a two-day conference discussing leading issues in the ticketing/event industry. Starting in 2016, the Vendini marketing team designed the conference as a “camp” and the event assets needed to be updated accordingly.

Designed a series of buttons for the 2017 conference held in Nashville, TN, that utilized letterpress print techniques with classic country music iconography. This letterpress aesthetic extended to email promotions and event décor. The buttons were given out at specific lectures and activities, encouraging attendees to engage more with the conference content and as a small ice-breakers.

The video below provides a more comprehensive sense of the conference and its aesthetic: